Ten principles for “Good Design” by a great German industrial designer, Dieter Rams. Many of Dieter Rams’ designs have found a permanent home at several museums around the world including MoMA in New York. For nearly 30 years Deiter Rams served as head of design for Braun A.G. until his retirement in 1998. He continues to be a legend in design circles, he currently has a major retrospective of his work at design museum in London until march 2010.

Every object, intentional or not, speaks to who put it there.

Objectified is a feature-length documentary about our complex relationship with manufactured objects and the people who design them. It is about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. The film documents the creative processes of some of the world’s most influential product designers including Chris Bangle, Erwan & Ronan Bouroullec, Anthony Dunne, Dan Formosa, Fiona Raby, Karim Rashid, Amber Shonts, Marc Newson, Jonathan Ive, Naoto Fukasawa, and Dieter Rams.

This is a fascinating documentary by Gary Hustwit whom is known for a famous film, titled Helvetica. This time he makes us look around and see how design impacts our lives as every day we are surrounded by design which most people take for granted. In fact, there is a story embed in every object.